Leiomy Maldonado
After our breakthrough "Betrue campaign" featuring Leiomy, I embarked her on a journey with Nike, leveraging her and her community to spaces brands don't usually put them on, positioning Nike as a first mover and purposing brand.
Influencer Journey Example
We had Leiomy as one of the star ambassadors for our Women'sWorld Cup USA team campaign Dream Leaders, by leading with content and having her in Paris during the tournament.
Outcome
Leveraged Leiomy's image and influence to higher levels. Carved a bigger space with sports for the trans community, also changing how brands celebrate the LGBTQ community.
Leiomy's name on Times Square Nike ad for Women's World Cup campaign
Leiomy leading a panel about equality in sport for "Them Magazine"