Brief

To activate the moment and collection, with the presence of Tisci and his friends, in an impactful way, intersecting a strong retail build out and an influential moment

Consumer Target

Movers of the fashion and cultural scenes of the global centers

Plan Concept

Curated a seeding experience / dinner in NYC for Riccardo Tisci and selected guests, such as Naomi Capbell, Virgil, Abloh and Zendaya, featuring Vashtie as the DJ, tastefully branding the experience per the collection aesthetics aiming for organic social share